Joe has been engaged in marketing and sales in a wide arena for his entire career.  He established his own marketing and advertising company in 1976 and focused on shelter industry clients as his primary source of business.  Joe offered a broad spectrum of services for builders and developers, among them Mortgage Guarantee Insurance Corporation, Janis Enterprises, Nicholas Morley Enterprises, Arvida and Vector Land Group.  Services included the design and production of project identification programs, marketing and feasibility studies, sales and leasing collaterals, signage, sales center exhibits, outdoor media, and print, radio and television advertisements.  Joe gained an education through indirect sales support that prepared him well for real estate sales.  He obtained licensure as a Sales Associate in 1982 and upgraded to Broker Associate in 1987. 

Cervera Real Estate, one of his clients, invited him to join their firm as Executive Vice President responsible for 47 associates in two offices in 1987.  During his tenure with Cervera, he also served as Project Manager on one of the many luxury condominium ventures in which the firm specialized.  In addition, Joe led Cervera's Commercial Leasing Division with one of the firm's partners.   

Joe joined the Builders Association of South Florida where he remained a member for more than 15 years, serving in leadership positions on numerous committees including “The Idea Home for the 80’s”, “Membership”, “Public Relations” and the “Annual BASF Home Show”.  Joe’s other civic and philanthropic involvements included leadership roles in Rotary Clubs and Rotary International, the Boy Scouts of America, the Elephant Forum, the Coral Gables, Greater Miami and Finnish-American Chambers of Commerce, the Business Council for International Understanding and the South Florida Center for Theological Studies.  He served as Special Advisor to Florida Secretary of Commerce, Jeb Bush, and as a Delegate to the White House Conference on Small Business in 1986.

After more than 30 years in Miami , Joe moved to Sebring in 2003 and now devotes his energy to brokering and investing in real property.  He joined Keller Williams Realty of Highlands County as Broker Associate and Partner for their launch in 2005. 

Anieca Carnes

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Dane Hendry

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Linda Klein

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Jennifer Viera

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